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Results 1 - 10 of 153 for pete blackshaw (0.08 seconds)
Stories: Agency News
Dad's Gone, but the Jingles Survive
Published: October 29, 2009
Bill Blackshaw, my father, was one of...from the pompous elitism of Pete Campbell. But trust me, he...
Stories: Video
Defend Your Brand Against Negative Blog Posts Better
Published: October 22, 2009
...YORK (AdAge.com) -- Nielsen executive, book author and Ad Age columnist Pete Blackshaw is astounded by the number of brand managers who still have...
Stories: Digital
Don't Blame Google Sidewiki if Your Brand Takes Another Hit
Published: October 19, 2009
I've played with Google Sidewiki a bit, and with enough user participation, it promises a steady stream of headaches for brands already playing "whack a mole" in this social media "age of expression."
Stories: Madison+Vine: News
Forget Ebert: How Twitter Makes or Breaks Movie Marketing Today
Published: October 05, 2009
NEW YORK (AdAge.com) -- Can the so-called Twitter effect boost a movie's box-office performance faster than any traditional form of word-of-mouth? Not yet, say many top movie marketers and researchers, but the social networking platform's impact on a studio's media mix and campaign management has already taken shape.
Blogs: Book Reviews
Marketing With Meaning! Is There Any Other Way?
Published: October 01, 2009
Bob Gilbreath's new book, "The Next Evolution of Marketing: Connect With Your Customer by Marketing With Meaning," revolves around a three-tiered Hierarchy of Meaningful Marketing: solution, connection and achievement. The book is a critical, timely and enriching read for anyone looking to succeed in a world of consumer control, media fragmentation and content co-creation. It's an honest diagnosis of advertising and marketing pains, but also a practical road map to digging ourselves out of our own hole.
Stories: People & Players
Steve Cole: Thanks to a Mentor and Champion of Advertising Self-Regulation
Published: September 24, 2009
Mentorship should be on Maslow's hierarchy. It's the ultimate need to help us succeed, and I've been very lucky to have several great mentors in my short business career so far. In the past couple of years, I've had the most extraordinary opportunity to learn and work hand-in-hand with a tireless champion for both consumer interests and business self-regulation, Steve Cole, CEO of the Council of Better Business Bureau. After nearly 22 years at the BBB, Steve's retiring from the CBBB.
Blogs: DigitalNext
'Social Media Dad' Sees an iPhone-Powered New World Order
Published: September 09, 2009
...party this past weekend for his 4-year-old twins for Pete Blackshaw to really understand the power of the all-devices-in-one...
Stories: Digital
What to Do When Social Media Spreads Marketing Myth
Published: September 07, 2009
BATAVIA, Ohio (AdAge.com) -- A fictitious letter to a P&G brand manager is part of a growing body of marketing myths and misinformation in social media -- a sort of subsection of urban legends that can persist even when correct accounts in conventional news media set the record straight.
Stories: Digital
Spotty Customer Service Haunts Free 'Cloud' Services
Published: September 07, 2009
NEW YORK (AdAge.com) -- "Cloud" computing services -- generally free applications that exist on the web such as Gmail, Twitter, Facebook, Skype, AIM, Wordpress, etc. -- are now woven into the lives of just about everyone on the web. But what happens when there's a problem, or as happened to Gmail last week, it simply breaks down? In the cloud, no one can hear you scream.
Columnists: Guest Columnists
Your Most Crucial Moment Comes When the Customer Calls
Published: July 27, 2009
In these postmodern times, where every interaction with the customer is a marketing event, the real crunch point comes when the customer meets your customer-service department.
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